To help valentines celebrate this year, Kraft announced a new limited edition boxed macaroni called Candy Kraft Mac & Cheese, which leaves its classic noodles a vivid hue of pink.

Unlike the company's typical cheesy offerings, the Valentine's Day version comes with hints of candy flavor, due to the included pink powder packet that adds a sweet touch to the creamy cheese flavor. In line with the exclusive launch, Kraft is running a contest that will provide lucky winners with everything they need to create the cheesy candy-flavored dish. Fans throughout the United States can enter to win by entering on the CandyKraftMacandCheese.com website until February 8th.

Kraft encourages fans to share their pink macaroni dishes on Twitter and Instagram using the #CandyKraftMacandCheese hashtag.