Jada Pinkett Smith is leading the way as co-founder and creative director of Hey Humans, a brand she's hoping will, in turn, lead the way toward more sustainable packaging in the beauty and personal-care space. Almost completely plastic-free, the body products and toothpaste offered by the brand are no less easy or enjoyable to use than their less sustainable counterparts — and no more expensive. In fact, the brand is currently a Target exclusive, with nothing ringing up higher than $7.99.