Trix's obsessive rodent made Madison Avenue safe for lovable losers. (Soon to follow: Charlie the Tuna.) In his quest for "raspberry red, lemon yellow, orange orange," our antihero has donned 40-plus disguises. The inevitable rebuke: "Silly rabbit, Trix are for kids." Now voiced by Russell Horton (Annie Hall's pretentious moviegoer), the rabbit foreshadowed Cosby's Jell-O ads in "empowering kids," says current creative director Dave Shea.