Ariana Grande managed to keep the news of her makeup line under wraps for almost two years and when it finally launched in November 2021 with 12 inaugural products, the line sold out quickly. r.e.m. beauty is Ariana Grande's love letter to makeup enthusiasts and it's a project that "feels so honest and so true to me and my life," she previously told Allure. Each launch from the brand has been sectioned into so-called "chapters." The first chapter was makeup-focused, the second chapter introduced skin care, and the fourth brought complexion products into the mix. 

Star Product:  Midnight Shadows Lustrous Liquid Eyeshadow ($16). "This one has just the right amount of sparkle," says Allure commerce editor Sarah Han. "It's very noticeable but not quite at an over-the-top level for me."