Storyline
Country music star Kelsea Ballerini was announced as new face of Covergirl in late March. The Grammy-nominated and multiple ACM and CMA Award-winning joined the brand in a multiyear partnership and shot a Covergirl commercial for exhibitionist mascara that debuted in April.
“I’ve been a fan of Covergirl for as long as I can remember,” Ballerini said in a statement. “I’ve always had an iconic tube of Covergirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a Covergirl. Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with Covergirl, and I can’t wait to share more about my favorite products from the brand.”
You can purchase Covergirl products at major retailers such as Target, Amazon, Walmart and Ulta Beauty.