Although Millie Bobby Brown has fans of all ages thanks to her role as Eleven on Stranger Things, her beauty brand Florence by Mills — named for both her grandmother and her own nickname — has been an especially big hit with her fellow teens. That said, Brown doesn't want anyone to think the makeup and skin-care collection is exclusively aimed at the Gen-Z-and-younger crowd. "When people look at it, I don't want them to feel like they're being overloaded with a teen makeup brand," she told Allure shortly after its September 2019 launch. "That's not what we are. We want to be sophisticated. It's a hard balance, of course, because young people, we do love to embrace our youthfulness, but I do also want it to be sophisticated and feel like we're grown up."