Michelle Pfeiffer could have gone the eponymous celebrity fragrance route like so many — so many! — stars do, but instead, she created a sophisticated perfume brand that you might have not even realized is hers. Henry Rose, which launched in 2019, combines thoughtful luxury with an emphasis on smart formulation. "No, we're not going to make the most 'natural' fragrance that we can,' which is a term that I think is very confusing for people anyway. We're going to make the safest fragrance that we can," she told Allure. 

Star Product: Perfume is, of course, an extremely personal preference, but you'll be hard-pressed to find anyone who wouldn't be wowed by Henry Rose's Windows Down Eau de Parfum ($120). Earl grey's softness is sharped by grapefruit and bergamot, while neroli gives it a just-sweet-enough finish.