Storyline

Jessica Alba's celebrity beauty brand is a line full of skincare essentials and color cosmetics. Offering a "come hither" lash look with a non-conventional mascara. On one end is a lash primer that preps your lashes for mascara ( the formula looks white, but it dries clear), and on the other is a deep, rich black mascara that lays right on your lashes without clumping.

The wand has short and defined bristles which makes it easier to separate your lashes, plus, the size of the wand itself—it's on the smaller side—makes it easier to catch every single lash.



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