To young'uns, Josie Maran's fame might have seemed to begin with her eponymous skin-care line. For the rest of us, however, we remember a pre-brand Maran as one of the biggest supermodels of the late ‘90s and early 2000s, when she was one of Maybelline New York's go-to faces and graced countless magazine covers. Thanks to a beloved, argan-oil-centric collection of face and body products, the brand has been a Sephora and QVC staple for years. And because of its popularity, Maran's insistence on transparency has become a bigger trend in the industry. "You should know where the ingredients are coming from and be aware that all natural or organic products have a limited shelf life," she told Allure.