Kim Kardashian's signature greige aesthetic is reflected in her skin-care brand SKKN by Kim, which launched in June 2022. Though the packaging veers minimal, the collection is anything but. "I didn't want to launch with three or four products like it was recommended [to me] at the beginning because that's not my skin-care routine," she told Allure. "That's not realistic for me." The nine products — including an exfoliating powder, a vitamin-rich moisturizer, a vitamin C serum, and a peptide eye cream — were formulated in partnership with facialist Joanna Czech and everything is meant to be used together as a full routine.

Star Product: Allure contributor Kirbie Johnson loves the lightweight finish of the Eye Cream ($75) and has made it a staple in her regimen both morning and night. Kardashian's personal favorite is The Exfoliator ($55) because "it's just so powerful, but gentle at the same time."