Scarlett Johansson understands that the world doesn’t need another celebrity skin-care line. But as someone who dealt with acne for a big part of her life, she considered this endeavor personal. "I had such problem skin for such a long time," she told Allure at the brand's April 2022 launch. "This project to me was not a vanity project." Johansson poured her desire for healthier skin into The Outset, a curated skin-care line anchored in fragrance-free, do-no-harm simplicity. The brand offers a range of products, including a hydrating eye cream, a firming serum, and an antioxidant cleanser. 

Star Product: The Firming Vegan Collagen Prep Serum ($46) won an Allure Best of Beauty Award as one of 2022's best skin-care products for sensitive skin. The lightweight milky formula is made from vegan collagen and botanicals to hydrate skin.