The ad equivalent to Rowan and Martin's Laugh-In: quick cuts of puffers haplessly adjusting to the longer length of their Benson & Hedges 100's. Ad cocreator Dick Rich says the spot "first aired on a Saturday during Mission: Impossible and was an overnight sensation." The groovy bossa nova music (by Mitch Leigh, composer of a little Broadway thing called Man of La Mancha) became the Top 40 hit "The Dis-Advantages of You."