Actor-writer-director Stan Freberg was the commercial auteur who introduced sarcasm and skepticism to TV ads, and his soft-sell philosophy—"Here's a product; you might enjoy it. If not, that's OK too"—was never better articulated than here. A man grimaces at a box of pitted prunes; he tries one, likes it, but hates the wrinkles. Freberg's mock-heroic tag "Today the pits…tomorrow the wrinkles" worked: Prune sales rose an estimated 400 percent.