Crafting a Nation
2013
1h 44m
2
Crafting A Nation is a feature length documentary and new media project about how the American craft brewers are rebuilding the economy one craft beer at a time.
Storyline
I wanted to like this film, but it turned into a long, very well-made advertisement aimed at white guys in their 30s who might have enough cash and collateral to start their own microbrewery, and somehow this AD winnowed its way into Netflix streaming.
Very little about craft beer - except it's way better than AB/InBev and Coors (and it is!) - but a REAL documentary would address how fascistic the monster corporate beer companies that make yellow fizzy-water have been toward the artisans trying to get their stuff distributed. Among other things.
The folksy music seems designed to to keep you hypnotized and ready to shell out for all the capital you'll need to try to make a go in the craft brewing game.
Very little historical context, too repetitive, but it looks really good and the sentiments about craft brews and sociality and culture and sustainability seem true enough. But yea: glossy ad.
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Other Details
Release Dates: 05-13-2013
Country of origin: United States
Language: English
Technical specs
Color Format
Color: color
Financial
Budget: USD
Revenue Worldwide
Currency: USD