Last month, Cann — a sparkling, cannabis-laced beverage that gets you high — raised $27 million from investors as marijuana legalization rolls out in states across the US. That was after it nabbed the “Royal Tenenbaums” actress as an investor in an earlier seed round.

Nevertheless, winning over Paltrow wasn’t quick or easy, according to Cann co-founder Luke Anderson. In February 2020, he says he scored a meeting with the Hollywood star-turned-wellness impresaria to pitch the THC- and CBD-laced beverage, which had debuted months earlier in 2019.

Anderson, a former Bain & Co. consultant, had hoped to add the Goop founder as the “crown jewel” to his growing roster of celebrity investors, which at the time included Ruby Rose of “Orange is the new Black,” comedian Rebel Wilson, Glee actor Darren Criss and former NBA star Baron Davis.