Cindy Crawford is legendary for so many reasons, not the least of which is being an early entrant in the celebrity beauty brand race. Meaningful Beauty was launched way back in 2005, and we can still remember the supermodel talking about a seemingly magical melon extract with cosmetic surgeon Jean-Louis Sebagh in the brand's infomercials. The products have gained a huge following in the years since its launch — clearly, if it has stuck around this long — and the skin-centric line has recently expanded into hair care. 

Star Product: "Lightweight and flexible, the Revive & Brighten Eye Masque patches ($52) adhere nicely, almost like a second skin, and provide an instant cooling effect that feels just plain lovely," says Allure contributor Rebecca Dancer. And rumor has it Crawford herself likes using them elsewhere on her face, like between the brows and on smile lines.