Ed Sheeran recently released the music video for Celestial, a song that will be on the soundtrack for the upcoming Pokémon Scarlet and Pokémon Violet games. 

Ed has previously talked about his love for Pokémon, and the music video features animations of different Pokémon that were modeled after some of Ed’s doodles from his childhood. The video is meant to get people excited for the upcoming game release. 

And this isn’t the singer’s first partnership with the beloved franchise, either. He performed a concert within the Pokémon Go app in 2021 to highlight the launch of his latest album. 

The collaboration so far has been a success due in large part to Ed’s lifetime love for the brand and its characters.