First Love is the debut Japanese-language studio album (second overall) by Japanese-American recording artist Hikaru Utada, released on March 10, 1999, by Toshiba-EMI.

An R&B and dance-pop album, First Love centres on the theme of love and relationships. Songs like "Automatic" and "First Love" are prime examples of these themes. A 2014 re-issue of the album was released simultaneously, featuring a bonus live DVD and the special edition featured two additional discs. Critics' opinions of the album were generally favourable, praising Utada's song writing and vocal delivery. In its first week of release, the album entered the Oricon Albums Chart at number one with over two million units sold. Since its release, First Love remains the highest selling Japanese album. It has sold over eleven million units worldwide.

Utada promoted the album by releasing four singles: "Automatic", "Time Will Tell", "Movin' on Without You" and "First Love", all which were accompanied by a short music video. She performed several tracks from the album on several television appearances in 1998 and 1999, and have performed songs on her Utada: In the Flesh 2010 and Wild Life tours. "Automatic", "Time Will Tell" and First Love are her best-selling singles and album respectively.