The commercial is set to the stirring and iconic song “Gonna Fly Now” (theme from the “Rocky” movie) and opens with a young couple and their baby checking into a mountain resort. As the baby starts to fuss, Mom digs through her bag and, after not finding what she’s looking for, turns to Dad and asks, “You remembered the Binky, right?” He immediately races across the hotel lobby to the valet stand, where he grabs the key to his Kia Telluride X-Pro and exclaims, “I forgot the Binky!” A bystander captures the action and posts, “OMG, he forgot the Binky!” along with “#binkydad.” And that is how the adventures of Binky Dad and his trusty 2023 KiaTelluride begin.