The coolest wrinkled musicians this side of the Stones, the California Raisins made their Marvin Gaye moves courtesy of a breakthrough use of Claymation (models were adjusted up to 24 times per second). The purple ones spawned over 200 products, made it into the Smithsonian, and starred in seven ads, one with a raisinized Michael Jackson. "The Raisins even have their own fan club," says agency exec Claude Jacques. What other dried fruit can make that claim?