One of the most beloved of all time and a Clio winner: Steelers lineman Mean Joe Greene comes off the field angry with himself and reluctantly bonds with a boy offering a Coke. (Poor Greene had to swig a total of 18 bottles.) "In South America we used the same concept with a soccer player," says Coca-Cola's Phil Mooney. Four years ago Pepsi spoofed it: Hoops star Shaquille O'Neal asks a kid for his cola, and the brat refuses. Very '90s.