Quick: What makes this guy so lovable ? Maybe it's the sheer physical feat of spewing 450 words per minute (that's 7 words per second! ) . Maybe it's that faster is always funnier (ask Keystone Kopsfans ).

Maybe it's that business clichs sound even sillier at high speeds. Whatever , this series , starring actor John Moschitta , is absolutely , positively one of the best gimmicks in commercial history. "People said making fun of business was a dumb way to do advertising, "says director Joe Sedelmaier. People were wrong.

The commercial was made for Federal Express, now known as Fedex. Considered to be the most award-winning commercial in the history of advertising. New York Magazine crowned it “The Most Memorable Advertisement Ever” Advertising Age ranked the ad number 11 among the top-100 advertising campaigns of the 20th century.