Honda’s commercial ad “Paper” takes us through the automaker’s 60-year history, beginning with founder Soichiro Honda’s idea for using a radio generator to power his wife’s bicycle. The idea behind the ad was to demonstrate “Honda thinking” and “all the people that touch our wide range of products along the way.”

Directed by PES, the Emmy Award-winning ad was created over four months, incorporating thousands of hand-drawn illustrations by dozens of illustrators and animators. The paper flipping was captured using stop-motion techniques, with real people carefully manipulating each image, one frame at a time.