They're Everycouple. They gaze into each other's eyes, bicker about buying a table, talk about commitment. And, oh yeah, they're both men. Such was the attitude that infused this spot, the first (and so far only) major ad to matter-of-factly portray a gay couple. Predictably, the religious right protested. But the Swedish furniture company argued it wasn't a political statement, just one in a series that also depicted hetero couples and a divorcee.