It won 432 Clio awards. Sold 300 million cars. Was praised by world leaders. We're lying. But the outrageous claims of oily car salesman Joe Isuzu ("gets 94 miles to the gallon") were an ingenious break from the usual hard sell, not to mention a postmodern poke at advertising's own inflated claims. The David Leisure-starring spots were so popular, Ronald Reagan once compared Nicaraguan leader Daniel Ortega to "that fellow from Isuzu."