The image of Cree Cherokee Iron Eyes Cody weeping at his country overrun by pollution is unforgettable, and was so effective that Keep America Beautiful's nonprofit programs "increased [from 0] to 500" thanks to the two spots, says KAB head Roger Powers. Ironically, Cody, a vet of Westerns, couldn't swim and wore a life preserver under his buckskins when canoeing for one ad. Now 94, he lives in L.A.