"Where's the Beef?" got more attention, but this $250,000 spot was funnier, and the best Cold War spoof since Dr. Strangelove. A rotund Soviet model (played by a man) struts in a series of drab smocks—a flashlight signifies evening wear; a beach ball, swimwear. The delightfully absurd implication: Wendy's, with its many menu choices, is all-American; other chains are commies. Not everyone chuckled: The Soviets balked at this ad running during the Goodwill Games.