The creators of the game worked diligently to retain the style and feel of the original Marvel comic, while also reflecting same of the Hulk (2003) movie's visual themes. The visual style of the game is all about combining the comic book world and the movie world. They have chosen to use what they call a cell shading approach to render the characters and the world so that you get the feel that the game is a living comic book with defined lines and highlights stand out on the character models.