The music video for "Gimme More" was filmed at the end of July 2007 at a warehouse in downtown Los Angeles, California. It was directed by Jake Sarfaty, who was handpicked by Spears. According to People, the production was Spears's "concept and vision". Despite this, according to Mikal Sky, who worked as the makeup artist for the video, Spears "sabotaged the director by refusing to perform and follow the script" for unknown reasons. During filming, Spears was spotted wearing a short black dress, black boots and a black hat. On September 13, 2007, it was reported by The New York Times that the music video was being "tweaked with input from her advisers" since "the gritty, stripper-themed clip ... may jolt fans who are more accustomed to the slick, tightly choreographed videos that made her an MTV staple".