The music video was directed by José Padilha, and it serves as a sequel to the visual for "Dusk Till Dawn". Creatively developed by Zayn himself in collaboration with the director, it starred Cuban-American actor Steven Bauer as a kingpin who attempts to keep Zayn, as Roko, under his control. It begins with Zayn dropping off a black briefcase at Bauer's apartment, where he amorously stares at Bauer's girlfriend, played by model Sofia Jamora. He later arrives at a club to make a delivery to Bauer, after which the video transitions into dreamlike images of him being physically intimate and implying sex with the woman he saw earlier. As Zayn delivers a brief case to Bauer at a club, sexual attraction and tension between Zayn and the woman rise as they pass by each other. Bauer orders his henchmen to take down Zayn as he exits. Zayn quickly overpowers and defeats each of the larger men with martial arts moves. Just as Zayn defeats the henchmen, he turns toward the woman and finds she is being held across the room, gun to her head, by Bauer. Bauer then points the weapon at Zayn. The woman suddenly displays martial arts skills and flips Bauer with a single move, throwing him to the floor. The video ends with the couple sailing into the sunset in a cigarette boat, as the words "to be continued" roll across the screen.