Jonathan Van Ness is known for their beautiful shiny hair. Add in the fact that the Queer Eye star is a former hairdresser and the conception of their hair-care brand makes perfect sense. JVN Hair launched in August 2021, with four collections each meant to target a different hair concern, like damage or hydration. "You don't need to do anything with your hair because you're a certain gender, a certain age, a certain this, a certain that. I want everyone to feel entitled to their version of beauty," Van Ness told Allure. Since its launch, JVN has entered retailers like Sephora and is earning accolades all over Instagram and TikTok. 

Star Product: The Nourishing Shine Drops ($24) won a 2022 Allure Best of Beauty award in the hair category for its incredibly lightweight yet moisturizing formula, made with hydrating hemisqualane and hibiscus extract.