Izzy Wheels was founded by Irish sisters Ailbhe (pronounced Alva) and Izzy Keane. The pair grew up in Galway, a beautiful seaside city in the west of Ireland.

In 2016 Ailbhe, who was studying at The National College of Art and Design (NCAD), chose to design a range of removable wheel covers that matched her sister's coloruful style. The idea was inspired by Izzy who was born with Spina Bifida and is paralyzed from her waist down. Izzy has always seen her wheelchair as a symbol of freedom but never felt it expressed her personality.

The sisters created a video showcasing their unique wheel cover designs which went viral online (17 million views in one week) and their brand exploded.